“Full Page Ad” means full page ad, even if the page is shrinking.
In the jargon of strategic consulting, this sort of price increase, asset liquidation and quality cut is known as “milking a cash cow” and indicates that a company is “harvesting” a business – realizing that it has no growth prospects, and that its role is to provide cash to invest in other more promising ventures. How long the business will limp along is anyone’s guess. People still buy The Farmer’s Almanac today.
If this post had a music track, it would be played on the world’s smallest violin.