Buttle's World

19 January, 2007

I learned a new word today.

Filed under: Posts — clgood @ 23:49

Astroturfing. Yes, as a verb.

In politics and advertising, the term astroturfing describes formal public relations (PR) campaigns which seek to create the impression of being a spontaneous, grassroots behavior. Hence the reference to the “AstroTurf” (artificial grass) is a metaphor to indicate “fake grassroots” support.

Follow the link to learn how it’s being done for – are you ready for this? – a leftie web site. I’m shocked.

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