Ready to get a little dizzy?
And here, Neiwert — who performatively redefines masculinity as that which talks incessantly about how it would never talk incessantly about masculinity (much less engage in any of its gendered conspicuous consumption). Those who refer to masculinity without the requisite disclaimers about how it is unmasculine to refer to masculinity can lay no claim to that real masculinity — which evidently comes from recognizing that real masculinity is seldom pointed out by really masculine people, unless they are pointing it out to show how pointing it out is unmasculine.
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